The Ask: New York has a massive transportation system in the world. Citbike wanted to get New Yorkers to view Citibike as an alternative to the MTA and show that citibike can get to places where the transit cannot. As well as be more reliable.

Insight: As massive and well connected as the MTA seems. It’s often hard to get from point A to point B. Delays are inevitable. There are “blindspots” to get to certain neighborhoods. New Yorkers must often venture out planning for the worst.

Idea: ROAST THE MTA, NEW YORK STYLE Using snarky humor we will bring to life the hurdles of commuting.

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