Classic With a Twist
Meet the artists:
Bradley Theodore
is artist through the popularity of a street art murals
Tommi Lim
Tommii Lim is a painter and muralist from Downtown LA. His works are a minimalist abstract depiction of how he perceives and interprets his world broken down to high contrast, black and white paintings.
Yayoi Kusama
is a Japanese contemporary artist who works primarily in sculpture and installation, but is also active in painting, performance, film, fashion, poetry, fiction, and other arts.
Experiential-Paint Your Can(vas)
We let everyone take part in redefining the Campbell’s brand by creating their own can design. The experience would take place at the Whitney Museum as part of Andy Warhol’s exhibition. The best work would be featured as part of the installation. For every can created Campbell’s donates food product back to an artist in the ArtStart program.
Campbell's Collaborates with The Whitney & Art Start Located at The Whitney Museum of Art
Digital (Can)vas
#ClassicWithATwist
As people share their can art on social media with #classicwithatwist, we collected the images that are using the hashtag through an algorithm to create a collage that collected all of the can variations in one digital piece.
Classic with a Twist Social Media
Have fans on social media write in their own creative fun recipes to Campbell’s while sharing with people internationally. This educates and inspires consumers with new ways to make a variety of soups in different cultures. User submitted content will be aggregated and put on Campbell’s social media channels as well as the influencers channels to share the recipes worldwide.
The artist become the chefs
Besides the artist creating their own interpretations of the iconic Campbell’s can like Andy Warhol did. The artist will also create their own culinary masterpieces of soups using Campbells soup as the base and using fresh ingredients.
We will create a “Classic with a Twist” Instagram show that will show different influencer chefs using Campbell’s as a base for their favorite recipes, creating true culinary masterpieces.
Viewers will be able to share their personal twists on the classic in the comments section. The best ones will be featured on Campbell’s Pinterest board and other social media channels.