The Ask: Diageo is looking to BIC to help Baileys relaunch Almande as smart Adult Treat (non-dairy, vegan, lower cal) in order to drive “flexitarian” consumer penetration into the Baileys trademark and drive incremental purchase with existing Baileys trademark buyers.

Insight: In direct taste comparisons, Baileys Almande is considered inferior to its parent brand. However, when appreciated in isolation, Almande’s attributes come across more favorably.

The challenge is to figure out how to leverage brand equity while allowing Almande to shine on its own.

Idea: Baileys Almande fills your senses. So you can slow down. Be more present, and appreciate life’s small moments.
By inserting Almande into our present and culturally relevant moments it will help you be in the NOW

The Ask: Campbells wants to regain its hold on the market and increase sales. Despite being one of the most recognizable brands in the world it is struggling to shake off the “old-school” feel. Their market shares have fallen.

Insight: Campbell’s is the ultimate classic. Easily recognizable and part of rich history in contemporary art being linked with the likes of Andy Warhols famous Campbell’s soup paintings.

Idea: Bank on Campbell’s pop art history and legacy in the 21st century by having the can reinterpreted by contemporary artist both visual and culinary.

The Ask: Kantar wants to celebrate Black History Month creating a campaign that goes beyond the amazing activist to show that Black History is so much more deeper and ingrained in our everyday society.

Insight: Not many people know about the amazing contributions and inventions that POC made and contributed to society that we take for granted.

Idea: To show the innovations that POC have made through out history and that without them we wouldn’t be were we are today.

The Ask: New York has a massive transportation system in the world. Citbike wanted to get New Yorkers to view Citibike as an alternative to the MTA and show that citibike can get to places where the transit cannot. As well as be more reliable.

Insight: As massive and well connected as the MTA seems. It’s often hard to get from point A to point B. Delays are inevitable. There are “blindspots” to get to certain neighborhoods. New Yorkers must often venture out planning for the worst.

Idea: ROAST THE MTA, NEW YORK STYLE Using snarky humor we will bring to life the hurdles of commuting.

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The Ask: Conservancy International needs to increase monetary donations by people ages 25 and older

Insight: Millennials don’t participate much in the campaigns to reduce or stop global warming and climate change. They want to donate and help but do not know how

Idea: To show the damage of climate change and global warming by bringing the devastation of climate change and global warming closer to home and personal

At Biolumina I am responsible for independently managing assigned jobs and projects on the brands within the agency. I work closely with copywriter(s) and other art directors to execute digital and printed tactics while maintaining brand consistency and excellence on all jobs. Also ensure that all work is strategized and contributes to growing the client’s business. I work on campaigns that caters to HCP’s and DTC mainly oncology.

Clients: Brukinsa, Sutro, Infimzi

- Execute high-quality creative in any media.

- Demonstrate the ability to work in various forms of media including a working knowledge of the print and digital production processes.

- Solid understanding of production techniques, options, budget and timing ramifications.

- Independently manage assigned jobs and projects on the brand from concept/design stage through final production.

- Keep supervisor briefed on creative projects in a timely manner.

Ask: Fiat is considered the least reliable car brand in the market. We need to change that perception to focus on style and versatility. Through highlighting style and versatility can change people's perception of the brand and willing to give it a try along with its affordable pricing and luxurious Italian interior.

Insight: Millennials live a fast pace lifestyle. Always on the move and care a lot about their self image. They need a reliable mode of transportation to get them from point A to point B in style and anywhere in between no matter the terrain.

Idea: Through performance and luxury interior style the 500x can be as versatile as you are. A night out in the town with a group a friends or a getaway weekend at the beach. Fiat brings style where ever you go.

Creation and Execution

Developing smart, single-minded ideas that are on strategy. Working to collaborate with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

Strategic Thinking

Understanding the marketing plans including objectives and strategies and how success will be measured. Participate in strategic and tactical meetings and contribute innovative ideas, tactics, and copy appropriate to the client marketing strategy.

Cross-functional Collaboration

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

Participate in strategic and tactical meetings with client and account team to develop effective advertising campaigns reflecting the client's objectives.

Working independently as well as with copywriters to develop creative and effective advertising concepts from ideation through final projects.

Developing layouts of rough ideas.

Developing multiple concepts/campaigns for assigned products/projects in partnership with senior copywriter and account team.

Incorporate and/or explore client suggestions and directives, resolves questions and concerns, and oversees objections.

Directing photographers, illustrators, designers, and production staff to ensure proper production of campaign elements. Relationship Management:

Organize all creative materials to ensure their smooth transition to other departments.

Provide adequate support coverage for other accounts/projects as determined by the supervisor.

Perform other related duties as required and assigned by supervisor. Business Management:

Oversee art preparation ( i.e.: retouching, illustration, etc.).

Supervise art directors and freelance artists.

Coordinates with the account team and copywriter to identify and obtain information needed to carry out assignments.

Present creative work and properly prepare for all client presentations.

Working on impactful deliverables with a special focus on infographics and video/animation, supporting big pitches with special design elements and supporting the marketing division globally with design for campaigns, thought leadership and events.

- Working with insight and data research to create data visualization

​- Interpret qualitative and quantitative data to gain insight, create infographics

Design and implement visual solutions for communication vehicles supporting marketing and internal communications within Aon branding guidelines to the Greater New York region and East Coast regions of Aon marketing communications

- Manage updates to online biography and document libraries

- Designed and reformatted Request for Proposals (RFPs) with Account Executives.

- Produced print collateral, signage, and digital advertisements for executives as well as events

- Provide design expertise, and other project considerations while collaborating in print proposal development and design specifications

- Provide internal media communication such as video editing and motion graphics for the Aon Greater New York region

Graphic designer for Heatstreet Dow Jones

work with the editors and reporters to convey the news and headlines visually.

- Keep brand Identity, Advertising Design, Conceptual Design.

- Motion Graphics, Video Editing.

- Illustrations and infographics.

- Photo Retouching, Photo manipulation, Photo Editing.

Video work showcasing motion graphics, video editing and video production and filming.

This page showcases design work done from client work, freelance and internships showcasing various design work ranging from print, digital design work and motion graphics.

Due to losing the original source files. I could only find the low res images (sorry)

The Ask: The news publication heatstreet wanted to increase their newsletter subscription, unique visits to the website and increase awareness

Insight: Based on the viewership and target audience which were between 18-35 years old have a good understanding in internet culture.

Idea: Use internet memes or meme based ads to create the campaign